How to double the impact of your donations

Posted On: Wednesday, 15 May 2024

In the world of charitable giving, the concept of matching gifts has tremendous potential to amplify the impact of individual contributions. If you’re a donor seeking to maximize your philanthropic efforts, understanding the dynamics and benefits of matching gifts can be a game changer in driving positive change.

What are matching gifts and donations?
Matching gifts and donation programs are initiatives offered by employers or other entities that match the charitable contributions made by their employees or stakeholders to eligible nonprofits or charitable organizations. These programs effectively double the impact of individual donations, as the employer matches the amount contributed by the donor, up to a certain limit.

For example, if you make a $100 donation to the American Legion Auxiliary and your employer offers a 1:1 matching gift, the employer will then donate an additional $100 to the ALA, bringing the total donation to $200.

The impact of matching gifts
Matching gifts have the potential to significantly increase the financial support received by nonprofits and charitable organizations. By leveraging the resources and generosity of both individual donors and corporate partners, the ALA and ALA Foundation can expand their reach, enhance programs and services, and ultimately make a greater impact in the communities they serve.

How matching gifts work
The process of participating in a matching gifts program is relatively straightforward. Donors typically begin by making a gift to a nonprofit organization and then submit a matching gift request to their employer through an online portal or paper form. The employer verifies the donation and matches the contribution, according to the terms of the program.

It’s important for donors to familiarize themselves with their employer’s matching gifts policies and procedures to ensure their contributions are eligible for matching. 

Matching gifts and donation programs represent a powerful mechanism for driving positive change and advancing philanthropic efforts. These additional dollars can lead to transformative outcomes and make a lasting difference in the lives of others. Learn more about the American Legion Auxiliary Foundation’s matching gifts here.

ALA Mission

In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.