When the American Legion Auxiliary Foundation granted the first Mission in Action grant, the year was 2018: Meghan Markle married Prince Harry, Sears filed for bankruptcy, and the world saw a rare “super blue blood moon” for the first time since 1866. Did the super blue blood moon appear in celebration of this new American Legion Auxiliary Foundation granting initiative? The jury is still out.
The American Legion Auxiliary Foundation had been operating for 11 years at that point and was financially secure enough to add a third granting opportunity for ALA units, districts, and departments. Mission in Action grants were awarded to address a specific ALA branding need that would help members with mission delivery and be recognizable in their communities. An example of this grant comes from ALA Foundation Secretary Anne Parker, whose Department of South Carolina received branded storage tubs and a pull-up banner that included bullet points highlighting the ALA mission. The department continues to use the branded materials when their members travel to department conventions and conferences.
Additionally, the Mission in Action grants have been utilized by several ALA Girls State programs.
“A number of department ALA Girls State programs have taken advantage of the Mission in Action grants,” said ALA Foundation Vice President Diane Duscheck. “The question that plagues many ALA Girls State delegates and their parents is ‘Who is the sponsor of Girls State?’ With the help of Mission in Action grants, departments have branded their ALA Girls State registration areas and sessions with pop-up tents, table covers, and banners proclaiming that Girls State is a program of the department American Legion Auxiliary, providing recognition for the organization.”
Since 2018, the American Legion Auxiliary Foundation has awarded 57 Mission in Action grants totaling $98,678.86. All of the grant recipients to date:
The American Legion Auxiliary Foundation Board of Directors thanks all units, districts, and departments that applied for a Mission in Action grant. Thank you for making branding and more prominent mission delivery a priority for your ALA entity. In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.