Public Relations Annual Reporting Guidelines

Department chairs’ annual reports reflect the cumulative summary of units’ mission service in the department. Each department Public Relations Committee chair is required to submit via email a narrative report to the division Public Relations Committee chair, plus copy the national Public Relations Committee chair by May 15.

The annual report is separate from the submission for national award consideration and impact number reporting. However, department reports may be taken into consideration for national awards.

Photos (in a high-resolution format) that show unit mission Public Relations Committee activities accompany these reports.

Note: Individual members and units should follow their department’s guidelines and deadlines.

Department Chairs’ Annual Reporting Guidelines:
Department chairs’ reports share the positive impact of our mission! They help us tell the world who we are, what we do, and why we matter. Just three simple steps are needed to add your part to our national success story:

Department reports are limited to 1,000 words.
Provide details/examples about the activity. Be sure to include specific information such as unit name and number.
Submit your department chair report to your division and national chair with photos by email by May 15. Find contact information here.
Photos should be in a high-resolution format (at least 300 DPI) or sent using the high-resolution option on your smartphone. When emailing the photo, select “actual size” for attaching to the email.
- When possible, include photos of actual events
- The request for photos is important for our national chairs to highlight members serving our mission.

Committee-Specific Reporting Guidelines: Public-Relations-Committee-Awards

These should be tied directly to the Program Engagement Plan (where applicable) or the Key Program Statements.

How did you use social media and newspaper/magazine/written articles to promote events to members and the community?
Did you use the ALA’s PR Toolkit to assist in public relations?
Were ALA members branded at all events?
Were American Legion Family brochures available at events?
Were video conferences (Zoom, etc.) and/or newsletters used to keep members informed?
How did you utilize technology and print/social media to keep members informed?
How did you get the community involved in ALA events?

Fine Print:

Award submissions become property of the American Legion Auxiliary National Headquarters. Through submission of reports and award entries, the submitter grants nonexclusive reproduction and publication rights to the materials submitted and agrees to have their names and submission published for ALA use or commercial use without additional compensation or permission.

Please fill out the information as completely and accurately as possible. Award certificates will be completed using the information given on this sheet, so please be sure to complete the electronic form in its entirety.

Please refer to the webpage for the specific criteria such as photographs, narrative length, submission deadline, and point of contact. All awards will be mailed to the department office after ALA National Convention. Department presidents may wish to recognize award recipients by presenting them with the award at a department function.